1. How is a visit or session defined in Google Analytics? (look it up in the Help section)

2. What is the value default length of a visit on most Web Analytics platforms? (note I already provided the answer in this Assignment)

__________________________________________________________________

3. Recheck the answer to question 3 based on what you found out in question 5 - are you still certain your initial answer was correct?(Y/N) -

4. Why do you think your initial answer to question 3 was or was not correct?

The Google Analytics site said that the default for most Web Analytic platforms is 30 minutes

As we have learned in so far Google Analytics can track web traffic that comes from just about anywhere on the web - but how well it does so, depends on the analytics tracking setup.

5. [Advanced Google Analytics - Google Analytics Data Collection]Generally speaking, assuming that there is an active website property with some visits or sessions taking place on it then how do you know your recently installed Google Analytics instance is actually working at all?(Multiple Choice)

Answers

Check or X if correct

See if real-time reporting and see if any activity is showing up

X

See if Google Analytics reports that your tracking code is properly installed (Admin)

X

See if the Google Analytics instance / profile shows up in your Google Analytics account dashboard

None of the answers are correct

All of the answers are correct

Source: Digital Analytics for Marketing - Sponder & Khan, Routledge, 2017 - Web Analytics can track most of the activities in the marketing funnel, provided the proper care with website and campaign tagging has been taken.

While there is such a wealth of data contained in the Google Analytics DEMO site, we will focus on a streamlined exercise adapted from a website called Lunametrics.com - refer tohttp://www.lunametrics.com/blog/2016/08/03/google-analytics-demo-account/.

6. Login to the Google Analytics DEMO account and select the master view.

7. [Advanced Google Analytics - Google Analytics categorizing users]Choose the correct order that Google Analytics categorizes all web visits (users)(Multiple Choice)

Answers

Check or X if correct

Decides if the user is a New or Returning visitor then it combines website hits into sessions for a single user and finally it joins tracking code data with other data sources

Combines website hits into sessions for a single user, decides if this is a new or returning visitor (user) then it joins the tracking code data with other data sources.

All data is combined first, then Google Analytics aggregates the hit data into session data and finally it decides if the user has a new or returning visitor.

None of the answers are correct.

All of the answers are correct.

8, [Advanced Google Analytics - Google Analytics categorizing users]How does Google Analytics identify that a visit or session is from a Return Visitor (Return User)?(Multiple Choice)

Answers

Check or X if correct

When the same browser AND the same device is used to access the tracked website.

When the same browser is used to access the website.

When the same device is used to access the website.

When a user hasn't cleared their browser cache and uses the same device to access the website.

When a user hasn't cleared their browser cache and uses a different device or way to access the website.

None of the answers are correct.

All of the answers are correct.

9. Go to the following website page -http://www.lunametrics.com/blog/2016/08/03/google-analytics-demo-account/and read the article in depth.

10. For the current month that the student is performing this lab, provide the answers to the following.

Which product brought in the most revenue? (hint: use the Ecommerce Overview report) __________________

11.Load the following Tour concerning eCommerce Reporting:

https://analytics.google.com/analytics/web/?utm_source=demoaccount&utm_medium=demoaccount&utm_campaign=demoaccount&ghstartflowid=9096729#/report/visitors-overview/a54516992w87479473p92320289/_u.date00=20170901&_u.date01=20170930&_.goalOption=ECOMMERCE&_.useg=builtin102,builtin103/

Question

Answer with the metrics results from the Tour above.

Step 1. New users (converters)

Step 1. New users (non-converters)

Step 2. Language en-us (converters)

Step 2. Language en-us (non-converters)

Step 3. Age Range of converters

Step 3. Age Range of non-converters

Step 4. Top 3 categories of converters

Step 4. Top 3 categories of non-converters

Step 5. Percentage of converters (desktop)

Step 5. Percentage of non-converters (desktop)

As you take the Tour, notice how the reasoning behind the interpretation is informed by in-depth knowledge of the Google Merchandise store and how it operates - perhaps even the campaigns and marketing programs in place.Analytics can lead to more questions than answers, but it can certainly frame and answer, or answers with data (hopefully, the right data and accurate data).

There are many, many more questions that could be fashioned, but we wanted to keep to the same ones the cited posed, as it provides a tutorial on how to get the answers for any period.The purpose of this exercise is just to become familiar with the kind of information that Web Analytics contains - of course, what any WA platform contains depends on how it was setup to capture website behavior.

So, your reporting will only be useful if the analytics is set up to collected the data that the website owners and users need.