Question: 1. How is Coca-Cola's mission statement Refresh the world. Make a difference wrong based on the nine components of a mission statement? 2. How can

1. How is Coca-Cola's mission statement "Refresh the world. Make a difference" wrong based on the nine components of a mission statement?

2. How can you incorporate a new mission statement that includes all the components of their mission statement which uses the following 9 components: Customers Products Markets Technology Concern for survival, growth, and profitability Philosophy Distinctive competence Concern for public image Concern for employees

Develop a new mission statement with all the conponents incorporated in Coca-Cola's new mission statement?

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