1. How is consumer buying power affected by wealth and consumer credit?

2. How is buying power measured? Why should it be evaluated?

3. What factors influence a consumers willingness to spend?

4. What are the principal types of competition?

5. What differentiates the forces of the micro marketing environment from those of the macro marketing environment?

Answer rating: 100% (QA)

1 Consumer buying power and its relation to wealth and consumer credit Consumer buying power is influenced by both wealth and consumer credit When individuals have higher levels of wealth they tend to ... View the full answer