Question: 1 . How is J . C . Penney using mood to influence consumers affective attitudes? 2 . By withholding the sponsor s name until

1. How is J.C. Penney using mood to influence consumers affective attitudes?
2. By withholding the sponsors name until the end of its commercials, J.C. Penney adds a sense of mystery to its ads. Do you think this is a good approach for a retailer to take? Explain your answer by using consumer behavior concepts from this chapter.
3. How is Wal-Mart seeking to influence consumers cognitive and affective attitudes with its new ads and new slogan Save Money. Live Better?

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