1. How is mobile advertising defined in this video? 2. What are three primary value of mobile ad? Support with some data evidence from the video. 3. Identify and explain briefly the four major formats of a mobile ad. 4. What is a CTA? Provide some examples of common CTA's mentioned in the video. 5. Describe main differences between traditional ad and mobile ad. 6. What are the five different ways of mobile ad buying options from an ad network?