$1$ How might a marketer use music in classical conditioning?

$2$ What methods of operant conditioning are available to marketers?

$3$ What is the role of cognitive learning in major purchases?

$4$ How might a marketer motivate a consumer to learn about a product?

$5$ How can learning by experience be used in selling high$-$value products such as stereo systems?

$6$ How might product experts be recruited for a word$-$of$-$mouth campaign?

$7$ What effect does persuasion knowledge have on marketing communications?

$8$ How can self$-$knowledge be enhanced by marketers?

$9$ How can marketers encourage people to improve their purchase knowledge?

$10$ What should marketers do to ensure that consumers have adequate consumption knowledge?