1. How might learning and development activities contribute to Wellread's business strategy? What do you think should be the objectives of learning and development interventions? 2. Where would you focus learning and development activity for customer service advisors, new employees and store managers? 3. What types of behaviours would you seek to develop among these employee groups to contribute to the achievement of strategic objectives? 4. What would be the most appropriate mechanisms through which to deliver these HRD interventions? 5. How would you develop other aspects of HRM to support the achievement of strategic objectives and how would you integrate these with the training and development activities you would put in place at Wellread? 6. Drawing on Kirkpatrick's (1987) model of evaluation, what measures and means of measurement would you recommend Wellread uses to assess the impact of its training and development interventions at each level (reaction, intermediate and ultimate level)