Question: 1. How might the communications problems posed by intangibly be overcome? 2. What are the advantages (as described in this course) for use of self-service

1. How might the communications problems posed by intangibly be overcome?

2. What are the advantages (as described in this course) for use of self-service technologies? (SST's). Give examples.

3. What is unique to the marketing of services as compared to commodities, mechanises or industrial goods?

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