$1.$ How should Facebook respond to the $2014$ research situation? How could an earlier response have helped the company avoid the $2018$ controversies and keep the trust of its users?

$2.$ Should the company promise to never again conduct a survey of this sort? Should it go even further and explicitly ban research intended to manipulate the responses of its users?

$3.$ How can Facebook balance the concerns of its users with the necessity of generating revenue through advertising?

$4.$ What processes or structures should Facebook establish to make sure it does not encounter these issues again?

$5.$ Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers