Question: 1. How strong are the competitive forces confronting Under Armour, Nike, and The adidas Group? Do a fiveforces analysis to support your answer. 2. Does

1. How strong are the competitive forces confronting Under Armour, Nike, and The adidas Group? Do a fiveforces analysis to support your answer. 2. Does Under Armour have any core competencies and, if so, what are they? 3. Does Under Armour have any resource strengths or competitive capabilities that qualify as a distinctive competence? 4. What does a SWOT analysis reveal about the overall attractiveness of Under Armour's situation? 5. What are the key elements of Under Armour's strategy? 6. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Under Armour is employing? 7.Does Under Armour have a net competitive advantage or disadvantage in competing globally against Nike and The adidas Group

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