Question: 1 How would a hotel implement a focus strategy? Give an appropriate example. ( 5 Marks ) 2 . Give appropriate examples to explain the

1 How would a hotel implement a focus strategy? Give an appropriate example. (5 Marks)
2. Give appropriate examples to explain the concept of heterogeneity in the context of service operations. (5 Marks)
3. How would a hotel implement a cost-leadership strategy? Give an appropriate example. (5 Marks)
4. Give TWO (2) appropriate examples ot explain the concept of perishability in the context of service operations. (5 Marks)
5. How would a hotel implement a differentiation strategy? Give an appropriate example. (5 Marks)
6. Explain and give ONE (1) example of customer participation in the service process. (5 Marks)
7. List down and explain the FVIE (5) features of a service package in a hotel setting.
(15 Marks)
8. What does service mean in the context of a budget hotel as compared to a luxury hotel? Give appropriate examples. (5 Marks)
9. One of the distinctive characteristics of service operations is the concept of simultaneity. Give examples of simultaneity, in the context of a hotel. (5 Marks)
10. Give appropriate examples to explain the concept of intangibility in the context of a hotel. (5 Marks)

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