Question: 1. How would a marketer define the term product? 2. Describe the concepts of product item, product line, and product mix. 3. What is the

1. How would a marketer define the term product? 2. Describe the concepts of product item, product line, and product mix. 3. What is the difference between a convenience product and a shopping product? 4. Describe the four unique characteristics that distinguish services from goods. 5. List the three types of product modifications and give examples. 6. List and briefly describe the four major functions of packaging. 7. List and describe the Product Characteristics that influence the rate of adoption. 8. Describe the benefits of branding. 9. Name and describe the four stages of the product life cycle. 10. List and define the six categories of new products

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