Question: 1. How would the decision process differ for an emotion-driven purchase compared to a more functional purchase? 2. Do you think that the product produced

1. How would the decision process differ for an emotion-driven purchase compared to a more functional purchase?

2. Do you think that the product produced by your company, generally, is associated with nominal, limited, and extended of consumers decision making? Why?

3. Under what conditions, if any, would these products be associated with a different form of consumers decision making?

4. What products are generally associated with brand-loyal decision making and which with repeat-purchase decision making? Do you think that the product you are writing about can be associated with brand-loyal decision-making?

Justify your response.

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