Question: 1. How would you characterize IDEO's (design thinking) human-centered innovation? 2. What do you think of the re-design concept of IDEO? Where is the differentiation?

1. How would you characterize IDEO's (design thinking) human-centered innovation?

2. What do you think of the re-design concept of IDEO? Where is the differentiation? (IDEO)

3. Did the re-design of IDEO really reinvent movie-going?

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