1. I NEED THE ANSWER AS SOON AS POSSIBLE

2. SUBJECT: BRAND MANAGEMENT

3. TRUE OR FALSE ONLY

12. The successfulness of the secondary associations' leveraging process depends on the amount of knowledge that consumer has in their mind. 13. Experiential marketing helps company through word-of mouth via customer's sharings. 14. Nikeid is one of the best examples of personalized marketing. 15. Mass-customization works based on individual's information on their preferences towards specific product that aim to be offered individually. 16. Marketers use public relations as a major marketing communication option compared to advertising. 17. One good side of TV advertising is when the effects are easy to be measured in quantity. 18. Radio ads is highly targeted compared to TV ads. 19. Promotions such as price-off packs, premiums, sweepstakes, and refund offers are best use for brands with long-term customer relationship objective. 20. Today consumer's purchase journey is more easier to understand compared to the traditional one. 21. In many-to-many communications strategy, audience generally being a passive recipient to the messages sent by the company 22. Permission marketing is a must in ensuring the success of digital personalization. (T) 23. Cost-per-click (CPC) is measured through number of impressions. 24. Today's product brand meaning can be bent by consumer. 25. The series of procedures in which the customer is focused in order to assess brand's health is known as brand exploratory