1. I NEED THE ANSWER AS SOON AS POSSIBLE

2. SUBJECT: BRAND MANAGEMENT

3. TRUE OR FALSE ONLY

ANSWER ALL QUESTIONS 1. The main and basic function in designing brand is to establish company's corporate image. 2. People always perceived that POD is always better than POP. But in reality, POP has the ability to negate the POD. 3. Descriptive modifier in designing brand mantra should talk about target customer's feeling. 4. Whenever the brand is mentioned first, and the consumers are able to recall in their mind of the product category related to the brand, this statement is referring to brand recall. 5. The four (4) questions on the left side of the blocks in the Brand Resonance Pyramid signify an emotional route of the brand building. 6. The breath of brand awareness measures how likely the brand element comes to mind and how easy it is to be recalled. 7. Investment communities in the Brand Value Chain model used brand market performance to signify the worthiness of their investment in the form of profit return. 8. Statement like 'I consider myself loyal to this brand and I feel a deep connection with others who use this brand' are among questions that can be asked to represent brand feelings. 9. Brand name is easy to change and its impact would be minimum to organization. 10. Character is one of brand element options where it utilize the strategy of repeating the brand name in an entertaining ways. 11. Cadbury Oreo is one of the best example for ingredient branding instead of co-branding