Question: 1- identify a marketing objective, then develop a consistent set of marketing activities to promote some event (e.g., a festival, a sporting event, a conference,

1- identify a marketing objective, then develop a consistent set of marketing activities to promote some event (e.g., a festival, a sporting event, a conference, or even a new service being offered at the hotel) related to your objective. Your marketing methods should include: (1) a promotional offer for display on the website, (2) a YouTube video associated with the offer or event, and (3) a Facebook contest to be launched on the property's own Facebook page. Some examples might be a romantic weekend getaway in the Baltimore Harbor area or lodging associated with some forthcoming event in the Baltimore area. (Seehttp://baltimore.org/events-exhibitions.)

Define your marketing objective :

Marketing Objective

2-describe the marketing activities you recommend to reach your marketing objective and state how they reflect the brand promise (Feel Happiness and clear your mind) of your organization

Promotional Offeron Website description :

Tie-in to Brand Promise :

YouTube Video description :

Tie in to brand promise :

Facebook Contest description:

Tie-in to Brand Promise :

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