Question: 1. Identify and applying Consumer Behaviour to real-world problems Imagine you are an employee of a company that sells AR/VR headsets, and related computing and

1. Identify and applying Consumer Behaviour to real-world problems Imagine you are an employee of a company that sells AR/VR headsets, and related computing and gaming hardware. You have decided to target Gen Zs seeking to join in the future Metaverse movement, as they are tech natives, as well as being a significant demographic market segment. Using consumer behaviour theory, outline the needs of your target market, and the relevant internal (emotion, motivation, perception, learning) and external factors (reference groups, culture, demographics, society) that prevent or influence customers buying these products.

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