1. Identify and describe your client, that is, whether you will be adopting the perspective of a) the Frankston City Council, b) the Bayside Shopping Centre (Vicinity), or c) Myer Department stores when developing your project; or d) (if you are based overseas): the type of local department store you will be studying). In a few sentences describe the store and its setting as you would explain it to someone who does not know the context of this project.

2. On the basis of your analysis of the case problem in Assignment 2 brief (as initially explored the previous workshops), develop three achievable research objectives and two hypotheses that you plan to include in the research proposal. (Hint: the research questions need to be framed based on the analytical model of customer satisfaction. You have submitted a draft of it in mini task #2 but you will likely need to update your framework based on your current understanding. The research objectives are refined statements of the research questions and the hypothesis is your proposition regarding the expected characteristic or relationship. If in doubt refer to your textbook and lecture slides of week 2)

3. Explain the type of research design that you propose for this study and provide your justifications for your design selection. (Refer to chapter 5 of your textbook and the lecture slides of week 4)

4. Based on your above selection of a research design, discuss which survey method would be most appropriate to collect data from the respondents by highlighting its advantages over disadvantages.

5. For the measurement of satisfaction as needed for you project, specify

A) What type of measurement scale (i.e., what type of survey question) you propose for collecting data from the respondents; justify your choice of scale types to use.

B) What type of primary measurement level this scale will achieve.

(Hint: the selection of scales should be based on the information needs as specified in the research objective(s) that you are specifying for your study.)

1. Identify and describe your client, that is, whether you will be adopting the perspective of a) the Frankston City Council, b) the Bayside Shopping Centre (Vicinity), or c) Myer Department stores when developing your project; or d) (if you are based overseas): the type of local department store you will be studying). In a few sentences describe the store and its setting as you would explain it to someone who does not know the context of this project.

2. On the basis of your analysis of the case problem in Assignment 2 brief (as initially explored the previous workshops), develop three achievable research objectives and two hypotheses that you plan to include in the research proposal. (Hint: the research questions need to be framed based on the analytical model of customer satisfaction. You have submitted a draft of it in mini task #2 but you will likely need to update your framework based on your current understanding. The research objectives are refined statements of the research questions and the hypothesis is your proposition regarding the expected characteristic or relationship. If in doubt refer to your textbook and lecture slides of week 2)

3. Explain the type of research design that you propose for this study and provide your justifications for your design selection. (Refer to chapter 5 of your textbook and the lecture slides of week 4)

4. Based on your above selection of a research design, discuss which survey method would be most appropriate to collect data from the respondents by highlighting its advantages over disadvantages.

5. For the measurement of satisfaction as needed for you project, specify

A) What type of measurement scale (i.e., what type of survey question) you propose for collecting data from the respondents; justify your choice of scale types to use.

B) What type of primary measurement level this scale will achieve.

(Hint: the selection of scales should be based on the information needs as specified in the research objective(s) that you are specifying for your study.)