1. Identify and discuss the key factors that influence individual perception in consumer behavior.
2.  Explore the role of culture, social class, subcultures, and personal characteristics in shaping perception.
3.  Discuss the impact of marketing strategies, such as advertising, packaging, and branding, on consumer perception.

Answer rating: 100% (QA)

1 Key Factors Influencing Individual Perception in Consumer Behavior Sensory Perception How individuals interpret sensory stimuli such as sight sound ... View the full answer