Question: 1) Identify and EXPLAIN 3 key differences between ADVERTISING and EDITORIAL/PUBLIC RELATIONS. 2) How can your organization implement PERSONAL SELLING (but not telemarketing) to promote

1) Identify and EXPLAIN 3 key differences between ADVERTISING and EDITORIAL/PUBLIC RELATIONS.

2) How can your organization implement PERSONAL SELLING (but not "telemarketing") to promote your event or program offerings? In other words, how can you leverage the people close to your organization to get your ideas to spread?

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