Question: (1) Identify and explain three key services marketing concepts that are related to the case, and (2) Explain how these concepts could be used by

(1) Identify and explain three key services marketing concepts that are related to the case, and (2) Explain how these concepts could be used by After pay to improve the customer experience

https://www.smh.com.au/business/banking-and-finance/buy-now-pay-later-will-afterpay-s-shareholders-foot-the-bill-20201022-p567k6.html

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