$1.$ Identify Keurig$$s business$-$level strategy. Has the company$$s business$-$level strategy been successful? $(20\%)$

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$2.$ How does Keurig$$s strategy stand up against competitive rivalry in the industry? $(20\%)$

$3.$ Review the important elements of Keurig$$s external and internal environments. Outline key factors in the SWOT analysis. $(20\%)$

$4.$ Weigh the challenges confronting Keurig at the close of the case. What are the greatest risks for Keurig? What recommendations can be made to support Keurig$$s growth and profitability objectives? Discuss. $(40\%)$