1. Identify the customer segments relevant to Form 2. Which are the core segments? Which are the growth segments? List and discuss two reasons why relying on its website and inside sales may not be sufcient to penetrate those segments. 2. While a small inside sales team managed to sell to a few customers for Formlabs's Form 1, the company reformed its inside sales team when Form 2 was launched. 1. Describe the structure and organization of the new inside sales team. 2. Explain the limitations of the previous inside sales team that the new inside sales team overcame. 3. List one benet and three downsides of developing an outside sales force (as part of the company's direct sales force). Briey discuss your reasoning. 4. Ofce Supply Store is one of the options for Formlabs to use as a reseller in the US. for Form 2. What are its pros and cons? 5. Form 2 has both the printer and its consumables, resin. How does this relate to the desired capabilities of its distribution channels