$1.$ Identify the data that does not support the expected relationship between the strategic objectives and the performance metrics.

a$.$ The online customer survey score shows an increasing trend.

b$.$ The market share of the company shows a decreasing trend.

c$.$ The assumption of the company that a higher online customer survey score would increase market share became untrue.

d$.$ The data shows that the online customer survey score positively affects the market share of the business.

abcd

$2.$ Identify the possible reasons for any unsupported relationship between the online customer survey and the market share.

a$.$ Satisfying the customer has no effect on increasing the market share.

b$.$ Market share is a poor performance metric for increasing market share.

c$.$ The online customer survey score is a poor performance metric for satisfying the customers.

d$.$ All the above.

abcd

$3.$ Identify which one of the following is the most likely reason for the unsupported relationship.

$1.$ Satisfying the customer has no effect on increasing the market share.

$2.$ Market share is a poor performance metric for increasing market share.

$3.$ The online customer survey score is a poor performance metric for satisfying the customers.

$1231$ & $2$