Question: 1. If a strategic communicator develops an idea for a creative, unique, and engaging events but one that does not help the client meet any

1. If a strategic communicator develops an idea for a creative, unique, and engaging events but one that does not help the client meet any of its Communication Objectives, the communicator should

Include the event as a tactic in the plan

Convince the client that the tactic is unique

Refrain from putting the tactic in the plan for this client

Tell the client to hire another professional

Communication outputs are visible examples of a strategic communicators work. The communicators selection of specific tactics for particular communication efforts is based on

The professionals creative preferences

The tactics that can best help accomplish the Communication Objectives

Outputs that the client requested be included in the plan

What worked for other clients in the past

3.Which of the following characteristics would NOT make an event newsworthy?

It was a fund-raiser for a popular local cause

It was held at a new venue

A ground-breaking development will be announced

A new product will be launched

The clients needs media attention

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