1. If CTR increased 15% on a given audience type but CPC remained the same, what happened to it's CPM?

a. Increased by 15%

b. Increased by 1.5%

c. Increased by 150%

d. Decreased by 1.5%

2. The campaign recently doubled its attributed revenue on half of its typical purchase volume, while media spend also doubled in the same time period. What happened to ROAS and Average Order Value (AOV)?

a. ROAS increased 2x, AOV increased 2x

b. ROAS stayed the same, AOV increased 2x

c. ROAS stayed the same, AOV increased 4x

d. ROAS increased 4x, AOV increased 2x

3. Research the following: Custom Audiences, Website Custom Audiences, Lookalikes. Which of the following statements is false?

a. Website custom audiences and custom audiences can be composed of your existing customers

b. Facebook chooses your lookalike audience size based on your seed audience size

c. Custom audiences can be composed of people who have engaged with your brand's Facebook page

d. Lookalike audiences can be created from Custom audiences

CPM is The average cost for 1,000 impressions.

CTR is The percentage of times people saw your ad and performed a click.

CPC is The average cost for each click.