1 If you were creating a brand as an owner, how would you develop the brand to become a special possession For example, Jordan 's have become a special possession, why do you believe this was achieved 4 Marks 2 Utilize Chapter 16 Symbolic Consumer Behavior e g , Why is this brand special ...

1 Fostering Brand Attachment 4 Marks To turn a brand into a special possession I would focus on thes ...

1. If you were creating a brand as an owner, how would you develop the brand to...

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1. If you were creating a brand as an owner, how would you develop the brand to become a special possession? For example, Jordan's have become a special possession, why do you believe this was achieved. 4 Marks
1. 2. Utilize Chapter 16 - Symbolic Consumer Behavior - e.g., Why is this brand special?