Students will present a draft IMC strategy for a start-up company and be asked to analyze its potential effectiveness, identifying
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Students will present a draft IMC strategy for a start-up company and be asked to analyze its potential effectiveness, identifying gaps and making recommendations for improvement of the strategy. (1500 words).
Related Book For
Fundamentals of Investments Valuation and Management
ISBN: 978-0077283292
5th edition
Authors: Bradford D. Jordan, Thomas W. Miller
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Posted Date: August 29, 2022 01:12:34