Imagine you are the marketing director for a company that makes fruit snacks for kids. The snacks
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Imagine you are the marketing director for a company that makes fruit snacks for kids. The snacks aren’t so much fruit as they are sugar, water, and artificial dyes; but kids love them and they are individually wrapped for ease of use by busy parents. Your company needs to increase sales by 50% in the next quarter and your boss has put this burden on you. Write copy for a print ad to run in “Mom’s World” magazine that uses an emotional appeal to get busy moms to buy your product and give it to their children.
Related Book For
Statistics The Art and Science of Learning from Data
ISBN: 978-0321755940
3rd edition
Authors: Alan Agresti, Christine A. Franklin
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