1. In a ______ there are no intermediaries between the buyer and the seller in direct distribution channels.

Multiple Choice

• combination channel

• direct distribution channel

2.

Which of the following statements is NOT true regarding an Independent Marketing Channel?

Multiple Choice

• Before any sort of relationship develops, or in one-time interactions, both parties likely try to extract as little profit from the deal as possible.

• None of the participants has any control over the others.

• Although conflict is likely to occur in any distribution channel, it is generally more pronounced when the channel members are independent entities.

• Each member in an independent marketing channel attempts to maximize their own profits.

• Each member in an independent marketing channel attempts to satisfy their own objectives.

• individual channel

• indirect distribution channel

• multi-channel