Question 2 (Mandatory) (1 point)

Which three functions are necessary between channel partners for an efficient flow of title and product to a customer and for payment back to the product producer?

Question 2 options:

a)	transactional, logistical, and facilitating functions

b)	logistical, commercial, and transactional functions

c)	facilitating, commercial, and institutional functions

Question 3 (Mandatory) (1 point)

In general, the companies and organizations that support a distribution channel are collectively called ________.

Question 3 options:

a)	direct channels

b)	broker channels

c)	channel partners

Question 4 (Mandatory) (1 point)

Which of the following is an example of a wholesaler?

Question 4 options:

a)

Walmart

b)

Costco

c)

Etsy.com

Question 5 (Mandatory) (1 point)

Which dimensions should a marketer consider when dealing with the human aspect of distribution channels?

Question 5 options:

a)	demographics, orientation, objectives, and strategy

b)	culture, content, education, and location

c)	communication, conflict, roles, and power

Question 6 (Mandatory) (1 point)

The retail industry is designed to create ________.

Question 6 options:

a)	contact efficiency for consumers

b)	multiple market forces

c)	a master retail plan

Question 7 (Mandatory) (1 point)

The Michael's Craft Store begins to offer classes in crafting, cake decoration, and scrapbook design. Which of the following best explains Michael's current approach?

Question 7 options:

a)	It is confusing customers because the classes are incongruent with the Michael's brand.

b)	It is overreaching its place as a retailer in customers' minds.

c)	It is expanding its offering to create greater contact efficiency for its customers.

Question 8 (Mandatory) (1 point)

If a retail store focuses on price as its main sales appeal and has a broad selection of merchandise, which type of a retail store is it?

Question 8 options:

a)	chain store retailer

b)	a discount retailer

c)	a supermarket retailer

Question 9 (Mandatory) (1 point)

Which type of retail approach brings national chains to local ownership?

Question 9 options:

a)	malls and shopping centers

b)	franchises

c)	online retailing

Question 10 (Mandatory) (1 point)