1) In condition 1, consumers evaluate Cell Phone A with a quality rating of 8/10 and Cell Phone B with a quality rating of 9/10. In condition 2, consumers evaluate Cell Phone A with a quality rating of 80/100 and Cell Phone B with a quality rating of 90/100. Which of the following statements is correct?

Consumers often ignore the scales being used (e.g., 10 or 100).

Consumers in condition 1 will perceive a greater quality difference than those in condition 2.

Consumers pay more attention to the scales being used (i.e., 10 and 100) than the ratings (i.e., 8, 9, 80, and 90).

Assuming all other things being equal, if 80% of consumers in condition 1 choose Cell Phone B, the percentage of consumers in condition 2 choosing Cell Phone B should be lower than 80%