1. E-commerce is growing rapidly. Many experts predict it as a marketing model for the future....

 

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1. E-commerce is growing rapidly. Many experts predict it as a marketing model for the future. How do you become an entrepreneur in cyberspace? Some examples of entrepreneurs in cyberspace are www.violet.com, www.80oflowers.com and www.hotwired.com. Assume you are going to start an online business: a. How do you look for profitable opportunities? b. Choose specific opportunities, what makes them different and profitable? c. What marketing mix will you use for your business? 2. Switzerland is becoming more concemed with the natural environment. Explain how this trend will affect a company that markets (a).packaged food and drinks (b).cars (c).household furniture. Give several effective responses to respond of natural care! 3. Marketing intelligence has become very important to Marketing Management as a tool in formulating strategy. What benefits can the marketing intelligence function provide? Assume that you work as a consultant for a company that is developing a new digital watch. What types of intelligence information will you offer the company? 4. In designing a soft drink advertising campaign, what do you find more useful: consumer demographic information or consumer lifestyle information? Give examples of how you would use each type of information! 1. E-commerce is growing rapidly. Many experts predict it as a marketing model for the future. How do you become an entrepreneur in cyberspace? Some examples of entrepreneurs in cyberspace are www.violet.com, www.80oflowers.com and www.hotwired.com. Assume you are going to start an online business: a. How do you look for profitable opportunities? b. Choose specific opportunities, what makes them different and profitable? c. What marketing mix will you use for your business? 2. Switzerland is becoming more concemed with the natural environment. Explain how this trend will affect a company that markets (a).packaged food and drinks (b).cars (c).household furniture. Give several effective responses to respond of natural care! 3. Marketing intelligence has become very important to Marketing Management as a tool in formulating strategy. What benefits can the marketing intelligence function provide? Assume that you work as a consultant for a company that is developing a new digital watch. What types of intelligence information will you offer the company? 4. In designing a soft drink advertising campaign, what do you find more useful: consumer demographic information or consumer lifestyle information? Give examples of how you would use each type of information!

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ANSWERS 1 To become an entrepreneur in cyberspace you need to identify profitable opportunities You ... View the full answer