Question: These are two entirely different animals each effective at different things The biometric research is good at determining consumer reactions to specific marketing mix variables

These are two entirely different animals each effective at different things The biometric research is good at determining consumer reactions to specific marketing mix variables such as the label and shelf placement Deep dive research is more exploratory observing what is really happening in consumer markets to identify themes and characteristics that serve as the basis for product development and management That type of research is what led to the establishment of Campbells six different consume

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EXPERT ANSWER 1 What are the strengths and weaknesses of the Campbell Soup Companys marketing information system Based on the information provided in this case it is difficult to find weaknesses in Ca... View full answer

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