1. In distribution, there are two basic functions performed between the manufacturer and the ultimate consumer: Exchange function and

a. Wholesaling

b. Inventory and stockpiling

c. None of the three options

d. Physical distribution

2. Feature specification development is what stage of the New Offering Development Process and follows which stage?

a. None of the three options

b. Stage 2 (follows idea generation)

c. Stage 3 (follows idea screening)

d. Stage 4 (follows development)

3. As a promotional strategy, sponsorships are an ideal way for companies to:

a. Reach their target markets

b. Differentiate their products

c. All of the three options

d. Increase their brand awareness

4. Which of the following is not an uncontrollable factor in international marketing?

a. Competition

b. Communications

c. Economic factors

d. Culture