Question: 1. In recent years, Amazon.com has moved from on-line book retailing to retailing of a much broader line of products including electronics, toys, and home

1. In recent years, Amazon.com has moved from on-line book retailing to retailing of a much broader line of products including electronics, toys, and home and garden equipment. Has Amazon moved from a concentration strategy, or do they continue to operate in one businesson-line retailing? What are the implications of the changes they have made in terms of their ability to master their business?

2. Vertical integration is becoming an increasingly common strategy in the broadcast and entertainment industries. What are the likely consequences of these trends over time?

3. If joint ventures are so beneficial to the firms involved, why would a firm want to do anything important on its own?

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