Question: In the audio, Terry O'Reilly discusses Electronic Data Systems' (EDS) reinvention in 1999 by advertising during the Super Bowl. The television creative had nothing to

In the audio, Terry O'Reilly discusses Electronic Data Systems' (EDS) reinvention in 1999 by advertising during the Super Bowl. The television creative had nothing to do with the services provided by EDS. If you were a business decisionmaker, how would the ad placement and creative factor into your consideration of hiring EDS.

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