1. In the basic model of dyadic communication, there are three parts. Which of the following is NOT one of the parts?

a. source

b. receiver

c. message

d. transfer agent

Which of the following ad types does NOT tend to be rational in content and processed cognitively?

a. image ads

b. dramas

c. one-sided

d. comparative

A grocery store that decides to add a florist is expanding by offering an additional

a. service.

b. good.

c. segment.

d. site.

Marketers can use __________ to find the conditional probabilities of customers in the marketplace who are aware of, have a positive attitude towards, will try, and who will repeat use of a product.

a. moment-by-moment processing

b. marketing diagnostics

c. ad concept testing

d. copy testing

The medium price of a product is determined by

	a.	the customer's willingness to pay.
	b.	competitors' price fudge factor.
	c.	cost + markup.
	d.	the product's popularity.