Question: 1. In the case, is India upstream or downstream in the global value system? 2. In the case, what specific value does the country offer

1. In the case, is India upstream or downstream in the global value system? 2. In the case, what specific value does the country offer to IKEA and other retailers? Now using Porter's Diamond of National Competitive Advantage model, respond to the following questions. 1. Is home-market demand for rugs the same as the demand for rugs addressed by IKEA? Why? 2. Is rivarly strong or weak in the industry in India? Why? 3. The government policies have an an impact on the rug industry? How

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