1. In the EC customer behavior model, Brand is what type of factor?

A. Environmental B. Merchant

C. Product/Service D. EC Systems

2. ______ is different from traditional marketing in that it focuses on building long-term relationships with customers. In order to do so, the seller must have a much deeper understanding of its customers on a one-to-one basis.

A. Market segmentation B. Relationship marketing

C. Loyalty incentives D. Mass marketing

3. A ______ is a user file that records the users activities on a companys website from the computer log.

A. transaction log B. clickstream

C. cookie D. user profile

4. Which of the following is not a major EC security management concern?

A. Fraud by Buyers B. DOS attacks

C. Attacks on social networks D. All are concerns

5. This is a process to verify (assure) the real identity of an EC entity, which could be an individual, software agent, computer program, or EC website.

A. Authentication B. Authorization

C. Auditing D. Nonrepudiation

6. This is a fraudulent process of acquiring confidential information, such as credit card or banking details, from unsuspecting computer users.

A. phishing B. keylogging

C. DDOS attack D. worms

7. _____ determines if a buyers card is sound.

A. Authorization B. Authentication

C. Settlement D. Chargeback

8. A __________ is aplastic payment card that contains data in an embedded microchip.

A. Payment card B. Credit card

C. Access card D. Smart card

9. Which of the following is NOT an EIPP model?

A. Seller In-direct B. Seller Direct

C. Buyer Direct D. Consolidator

10. What is not an advantage of bitcoin?

A. Anonymity B. Simple international transactions

C. Universally accepted D. No transaction fees

Note: Sir please give just correct option like (1.c, 2,a) please give all question answer . only option no need explanation . plz just option ,a,b,c