1. In the spaces provided below, start by briefly describing the good or service you're marketing, why your product is needed, and the customers who are likely to buy it. Als sketch out the company's situation and what you want to accomplish with this marketing plan. Save these answers and be prepared to refine it into two paragraphs later in this project. In the final assignment, your overview will become part of the Executive Summary a. The product is (such as a highly durable mountain bike, a nutritious and tasty snack product, or a scanning service for digitizing fragile photos) 1. Why the product is needed (such as needing a sturdier bike for rocky terrain, needing a track that's healthy and convenient, or needing a way to save old photographs by scanning them) 4. The customers for this product are likely to be: (such as mountain-biking enthusiasts, parents buying snacks for citron, or people who want to digitally preserve fragile family photos) d. In a few sentences, the company's situation and the purpose of this marketing plan are: (such as a startup company preparing to launch an innovative new productia dvision of a major corporation putting more marketing support behind a particular product or an international company planning to introduce a product in the United States)