Question: 1 . In the table below, enter the top three results for the keyword on each search engine ( not including sponsored content ) .

1. In the table below, enter the top three results for the keyword on each search engine (not including sponsored content). Examples of searches are basketball, recipes, crafts, or college. Note: Avoid using any words that are brand names; instead of Twix," search candy bar.
TOP RESULT
SECOND RESULT
THIRD RESULT
Google.com
Yahoo.com
Bing.com
2. Now go to the top result from each search engine. Why do you think those websites ranked high for that keyword? List at least three observations as to why those websites (or website) might rank high in relation to the SEO strategies discussed in the chapter.
3. Based on what you learn from conducting these searches, for each company in the table above, what recommendations would you give to these companies for building their websites? Brainstorm a list of 3 keywords around which the companies can optimize their websites.

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