Question: 1. In their 2016 article From Touchpoints to Journeys: seeing the world as customers do, Maechler, Neher and Park discuss 6 actions that are critical

1. In their 2016 article "From Touchpoints to Journeys: seeing the world as customers do", Maechler, Neher and Park discuss 6 actions that are critical to managing customer-experience journeys. o List five of the actions. o Discuss your perception of why it is important for companies to see "the world as customers do".

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