Question: 1. In what return cases do retailers ban a customer from making returns or closing a customers account? 2. Why do you think retailers wouldnt

1. In what return cases do retailers ban a customer from making returns or closing a customers account?

2. Why do you think retailers wouldnt budge when a customer complains strongly about a return ban or his/her account being closed?

3. From the retailers standpoint, which metal segment in the customer pyramid?

4. For certain types of products that customers want to return, some large retailers refund the purchase price and let customers keep the products. What types of products are they? (b) What are the reasons for such a generous return/refund practice?

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