Question: Q 1 ) In what return cases do retailers ban a customer from making returns or close a customer s account? Q 2 ) Why
Q In what return cases do retailers ban a customer from making returns or close a customers account?
Q Why do you think retailers wouldnt budge when a customer complains strongly about a return ban or hisher account being closed?
Q From the retailers standpoint, which metal segment in the customer pyramid p do such banned customers belong to Explain your rationale.
Q Which gap in the gaps model p would be the root of this return problem? You must clearly name one of the four gaps in the textbook. Explain your rationale.
Qa For certain types of products that customers want to return, some large retailers refund the purchase price and let customers keep the products. What types of products are they? b What are the reasons for such a generous returnrefund practice? Tip: These questions are based on the last assigned article.
a
b
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