Question: 1) In what ways does P&G differ from other companies in the worldwide consumable products industry? 2) What growth opportunities has P&G been taking (Intensive
1) In what ways does P&G differ from other companies in the worldwide consumable products industry?
2) What growth opportunities has P&G been taking (Intensive Growth, Integrative Growth, Diversification Growth, or Downsizing and Divesting Older Businesses)? Explain why you think so by referring to the latest literature.
3) According to P&G 2020 SWOT analysis, Revenue Growth appears to be one of its main strengths. Investigate and discuss how, from a marketing management perspective, P&G pricing strategies may have contributed to such high revenue.
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