$1.$ Introduce the organization: basic facts and current statusCh. $12.$ Specifically identify the industry, life$-$cycle stage and the competitors see IBIS World databaseCh. $23.$ Who has succeeded and failed in the industry? What are the Critical Success Factors?Ch$.24.$ What political$/$legal forces affect the industry?Ch$.35.$ What economic forces affect the industry? What is the market structure?Ch$.36.$ What social forces affect the industry?Ch$.47.$ What technological forces affect the industry?Ch$.48.$ What is the current firm$-$level $/$ corporate$-$level strategy: Growth strategies $/$ Stability strategies $/$ Retrenchment strategiesCh. $69.$ What is the current business$-$level $[$generic$]$ strategy? See Porters generic strategies: low$-$cost; differentiation; market$-$wide $[$broad$]$ or niche?Ch$.710.$ What are the business strategies of the major competitors?Ch$.711.$ What is the organizations financial position and financial strategy how do they make and invest their money?Ch$.812./13.$ What are the organizations Strengths and Weaknesses? On what competencies should they build?Ch$.9,$ SWOT $14./15.$ What are the organizations Opportunities and Threats? How should they address or overcome them?Ch$.9,$ SWOT$16.$ What strategic alternatives are available to the organization?Ch$.917.$ What are the pros and cons of these alternatives? Ch$.918.$ Which alternative should be pursued and why? Ch$.919.$ How should these alternatives be implemented? $($What are the next $3$ steps to be taken?$)$ SOUTHWEST AIRLINES