1. Introduction: Defining Market, History of Industry, Supply and Demand Factors 2. Structure: Number of Firms; Concentration;...
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1. Introduction: Defining Market, History of Industry, Supply and Demand Factors
2. Structure: Number of Firms; Concentration; Market Shares; Product Differentiation;
3. Entry Barriers; Economies of scale; Mergers
4. Conduct: Pricing; Advertising; R&D; Innovation; Regulation/Anti-trust
5. Performance: Profits; Sales growth; Tech innovation; Stock and other performance indicators; Benchmarking
6. Government Policy: Regulation and Anti-Trust Issues.
7. Influence of Macro-economy, policy and interest rates on Industry
8. Prospects for the future. draw only STATISTA graphs.
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