$1.$ Introduction $[$one paragraph$]*$ Describe the memos purpose.$$ Assume this memo may be read by people who are not familiar with you and your work.$2.$ Proposed Communication Strategies $*$ Advertising: $1.$ Which advertising form $($or forms$)$ do you recommend and how should it be used to reach the target segment? $2.$ What rationale supports your recommendation? $*$ Paid Digital Media $3.$ Which paid digital media option $($or options$)$ do you recommend and how should it be used to reach the target segment? $4.$ What rationale supports your recommendation? $*$ Owned Digital Media $5.$ Which owned digital media option $($or options$)$ do you recommend and how should it be used to reach the target segment? $6.$ What rationale supports your recommendation? $*$ Earned Digital Media $7.$ How will your advertising, paid digital media and owned media work to generate excitement$/$buzz about your product offerings with member of the target segments in the earned digital media sphere? $8.$ What rationale supports this proposed approach?$3.$ Conclusion $[$one paragraph$]*$ Thanking the chair of the NPDC for the opportunity and requesting feedback is a good way to conclude.